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Developing a Marketing Plan

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Our objective at Ag Watch Market Advisors is to remove the uncertainty from the marketing process so that producers can concentrate on production. The key is to develop a sound marketing plan in conjunction with our clients.  By assisting with this process early in the cycle producers can avoid the three most common pitfalls: poor timing, lack of objectivity, and emotion-based decisions. 


Ag Watch Market Advisors, LLC maintains offices in Nashville, TN and Franklin, KY.  Under the direction of Dewey Strickler, the principal business is providing market advisory services for grain producers at three different levels of involvement.
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Strickler has been in the futures and grain industry since 1975.  His experience includes working as a grain merchant, as a futures broker, and a market advisor. His clients include millers, Midwest grain producers, Kansas and Oklahoma feedlots, and a major US grain company.  He is also an associated with Rosenthal Collins Group, LLC, in Nashville, Tennessee. 

He is a recognized expert in the field of commodity analysis; maintaining the only commercially available records of BASIS BIDS for the Ohio Valley dating back more than two decades. His comments are published in Consensus, a commodity newsletter, on www.farmpage.com , and publishes his own market advice letter “On The Money.” He is also a contributor to Bloomberg News and the Kentucky AgNet.


Similar to a soil test, we first conduct a profitability analysis to determine baselines for your operation.  This allows our experts and you, the producer, to have a realistic view of where we are beginning. This process examines the inputs of the business, analyzes the yield history, and evaluates storage capacity.  Once these steps are complete, a marketing plan is developed, taking into consideration your cash flow needs and profitability goals.

A hybrid approach is used in recommending cash sales: fundamental analysis, seasonal patterns, and technical analysis.  Our approach in recommending sales involves forecasting specific price targets of market tops and bottoms, as well as the dates they are to occur.  The aggressiveness of our recommendations is determined by market fluctuations and indicators within those targets. 

 


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